Strategic Planning
These four modules explore how organisations develop and implement effective strategies by defining their purpose, vision, values and long-term direction, while considering the needs and influence of key stakeholders. They introduce strategic planning tools and frameworks, including SWOT, Porter’s Five Forces and the Boston Matrix, alongside SMART objectives, Critical Success Factors (CSFs), Key Performance Indicators (KPIs) and benchmarking to support informed decision-making, monitor performance and drive continuous improvement.
This course includes the following modules:
This module explores strategic planning and how organisations develop corporate strategies to define their purpose, vision, direction and long-term goals. It examines the role of stakeholders and stakeholder analysis in identifying key interests, responsibilities and influences, helping organisations make informed strategic decisions and build effective partnerships.
This module explores the relationship between an organisation’s mission, vision and values, and how these shape its purpose, direction and culture. It examines how clear and meaningful statements of mission and vision can align and motivate stakeholders, while organisational values guide ethical behaviour, decision-making and the way people work together.
This module explores strategic planning frameworks that help organisations understand their current position, identify future opportunities and challenges and determine how to achieve their strategic goals. It introduces tools such as Porter’s Five Forces, the Boston Matrix and SWOT Analysis, demonstrating how these frameworks can support informed strategic decision-making and planning.
This module explores how organisations translate their strategic direction into clear objectives, Critical Success Factors (CSFs), Key Performance Indicators (KPIs) and measurable targets. It focuses on setting SMART objectives and targets, identifying the factors critical to success, and using KPIs and benchmarking to monitor performance, support decision-making and drive continuous improvement.